Regardless of where your buyers and sellers are located, the activities they’re doing at home have shifted. Here are three rising trends in exterior amenities, and advice on how you can empower your buyers and sellers to make the most of the great outdoors.
“The number one trend is people looking for pools or space for a pool,” “The pool companies are going crazy trying to keep up with demand. Prices have skyrocketed.”
“Most buyers purchase a home and immediately invest in landscaping and pools if the property doesn’t provide that,” she says. “
Today’s buyers are looking to up the ante. “Instead of enclosed pool houses, there’s an increased demand for outdoor cabanas and the accompanying fireplaces. Also, hot tub attachments to the pool are big, along with sun decks."
While perhaps not an amenity in the conventional sense, landscaped greenery has become an extension of the home where people want to enjoy themselves and spend time. But it can serve a practical purpose too.
“There is a continued focus on having enough space and sun to accommodate organic gardening." “As the farm-to-table movement continues, buyers are seeking sustainability in their land.”
Related to the rising demand for pools and landscaping is the need for spaces dedicated to outdoor physical activity. “Large lawns to run around and burn off energy, sports courts, playsets, gyms, and even more lighthearted things like zip lines and bocce ball greens.”
Gyms closed for health reasons, homeowners need to create a space to work out. A home that turned a one-car garage into a conditioned workout room with padded flooring, free weights, and exercise equipment. They said it was the best improvement they have made and the entire family is making use of it. It helps in stressful times to work out, and now they can keep up their regimen in their own backyard.”
Luxury agents are managing both sides of the market — the buyers who cultivate demand, and the sellers that supply it. It’s important to bring these two together in a mutually beneficial arrangement that showcases the outdoor amenities on offer.
Mentioning the brand names of outdoor appliances, such as grills and smokers, adds value. So do great visuals of the landscaping.
“Move up yard pictures and amenities in your marketing — give these items a prime position in copy, photos, and video." “Highlight these items in your copy. Realize that the way we live is changing, and show how your listing meets the needs of today’s buyers.”
The events of 2020 mark a new frontier for luxury buyers, sellers, and the real estate agents who represent them. And there’s always more to learn. But as you move forward in marketing outdoor features and amenities, delivering exceptional service remains paramount: a successful deal is one in which both sides are equally delighted.
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15207 Sunset Blvd.
Pacific Palisades, CA 90272
Margaux Glaser | CA DRE# 02015030